Disclosures
Last updated: 3 October 2026
1. Performance and risk
ElleTrades is a software and technology product. It is not an investment adviser, broker-dealer, financial planner or tax adviser. We provide software and educational content only: we do not give financial advice, do not manage investments, and never take custody of customer funds. Customers hold assets in their own brokerage accounts, configure the software themselves, and remain solely responsible for their own trading decisions, strategy and risk management.
Performance information shown on this site — including every figure on the homepage — comes from a simulated demo environment. Demo records have no live broker fills. Net P&L equals the gross trade result minus demo trading costs, and all figures exclude programme fees, commissions and taxes. These results are provided for educational and illustrative purposes only; they do not represent the actual trading results of any individual client account, and they are not a basis for evaluating any live account.
Hypothetical, backtested and simulated results have inherent limitations. They may be prepared with the benefit of hindsight and may not fully reflect slippage, commissions, financing costs, liquidity constraints, order execution or the other conditions experienced in live markets. No representation is made that any account will, or is likely to, achieve profits or losses similar to those shown.
Past, simulated or otherwise historical performance is not indicative of future results and does not guarantee future returns. Trading and investing involve substantial risk, including the possible loss of principal. Individual results will vary with account size, timing, market conditions and many other factors. Consult a licensed financial professional before making any financial decision.
2. Nature of the service
ElleTrades provides software that applies a systematic rule set to U.S. equity markets and, where a customer has connected an account, transmits orders to the customer's own brokerage account.
ElleTrades does not:
- Act as a registered investment advisor, broker-dealer, asset manager or financial adviser
- Provide personalised investment advice tailored to your circumstances
- Manage, pool or custody client funds at any time
- Guarantee any trading result, return or preservation of capital
3. Not investment advice
Nothing on this website or in our communications constitutes investment advice, financial planning advice, tax advice or legal counsel. Nothing here is an offer to sell, or a solicitation to buy, any security, nor a recommendation of any specific security, strategy or allocation.
You are solely responsible for deciding whether this software is appropriate for your financial situation, objectives, experience and risk tolerance. We strongly encourage you to consult a qualified registered investment advisor, attorney or tax professional before allocating capital.
The purchase, sale or advice regarding securities may only be performed by persons registered with the SEC, FINRA or the applicable state regulators. ElleTrades and its operators are not registered intermediaries of any kind.
4. Investment risk warning
Trading equities involves substantial risk and may not be suitable for all investors. Consider the following:
- You may lose some or all of the capital you allocate
- Past performance of any trading system or algorithm does not guarantee future results
- Market conditions can change rapidly and without warning
- Automated systems can experience technical failures, connectivity issues or periods of underperformance
- No trading system is profitable on every trade or in every market environment
- The demo ledger shown on this site includes a maximum realized drawdown of 61.32% — a live account following the same rules could experience the same or worse
5. Strategy characteristics
The equities strategy shown here trades U.S. listed shares on a long-only basis: no short selling, no leverage and no derivatives. Position sizing and stop levels are calculated before entry.
Strategy characteristics differ materially between asset classes. The constraints that apply to a long-only equity approach do not apply to leveraged products such as futures or foreign exchange, which may be held both long and short, can produce losses greater than the amount deposited, and may gap through stop levels or become illiquid. Availability of any strategy depends on your broker, jurisdiction and account type. Customers are responsible for selecting what to enable and for deciding whether it suits their own circumstances.
6. Custody and account access
Your capital remains in your own brokerage account at all times. ElleTrades connects through an application programming interface (API) whose permissions are limited to placing trades. We never hold, pool or custody client funds, and we do not hold withdrawal or transfer permissions over your account.
7. Broker and exchange references
Reference to any broker, exchange or other third-party platform does not constitute an endorsement of ElleTrades by those entities, and does not imply any partnership, sponsorship or commercial affiliation. Logos are used to identify the custodians and venues a customer may choose. Eligibility, account type, instrument availability and commercial terms are determined by each third party and must be confirmed directly with them.
Where applicable, securities may be protected by the Securities Investor Protection Corporation (SIPC) if a broker-dealer fails. Coverage varies by broker and by account type. SIPC protection does not protect against market losses.
8. Testimonials and client results
Any testimonial or individual statement reflects the experience of a specific person and may not be representative of the experience of all users. Individual results vary, and testimonials are not a guarantee of future performance or success.
9. Regulatory notice
ElleTrades is a software product operated by AICommerce Group - FZCO. It is not registered with the U.S. Securities and Exchange Commission (SEC), the Commodity Futures Trading Commission (CFTC), the Financial Industry Regulatory Authority (FINRA), the National Futures Association (NFA), or any state securities regulator as an investment advisor, broker-dealer, commodity trading advisor or commodity pool operator. Users are encouraged to consult a registered financial professional for personalised advice.
10. Eligibility and access
This site and the demo environment are intended for adults in jurisdictions where such content is lawful. Nothing here is directed at any person in any jurisdiction where such publication or use would be contrary to local law or regulation. Access to live brokerage connections depends on residency, account type, instruments and third-party approvals that we do not control.
11. Contact
Questions about these disclosures:
AICommerce Group - FZCO
IFZA Business Park, 56411-001, Dubai Digital Park, Dubai Silicon Oasis, Dubai, UAE
elleliana.com/contact
These disclosures are provided for transparency and may be updated as the product changes. Governed by the laws of Dubai, United Arab Emirates.
